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Half Past Five — FilmFolio case study · FilmFolio
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Theme
Back to Meera Iyer
Production designMusic video · 2024Sample

Half Past Five

MIMeera IyerProduction designer · Meera Iyer

Brief this creative
Shelves of hats and shoes in a wardrobe store
Sample still · Tomasz Anusiewicz / Unsplash

A tactile world built from palette, material, objects, and practical sourcing decisions that support the story.

Case study

From brief to contribution to outcome.

  1. Brief

    The creative problem

    Create a distinctive environment inside a practical budget while keeping every object connected to character and place.

  2. Contribution

    What Meera shaped

    Translate the script into a material palette, prototype the hero elements early, and build sourcing alternatives into the design plan.

  3. Outcome

    What the work achieved

    A cohesive visual world with a clear hierarchy of hero builds, sourced details, and reusable elements.

Media wall · Samples

Evidence with a description.

Nothing autoplays. Every frame carries visible context and a text alternative.

A clapperboard held up on a roadside shoot
Frame · sample
Finished worldThe finished environment carries the project palette without overwhelming performance.
A hand holding a clapperboard before a take
Process · sample
Material studyMaterials are grouped by narrative function, not decoration.
An edit bay with several monitors
Process · sample
Spatial planThe spatial plan balances the designed world with movement and camera access.

Credits

Who contributed what.

Sample collaborators are role placeholders, not claims about real people or productions.

  • Production designerMeera IyerFeatured creator
  • Direction / client leadDemo collaborator role
  • Production / coordinationDemo collaborator role

Delivered

What left the creator’s hands.

  • Design deck
  • Set drawings
  • Dressed environment

Accessible media

Context travels with the asset.

Captions
Required if process video is published.
Transcript
Provided when a narrated walkthrough is used.
Alt text
Prepared for finished frames, drawings, and material boards.

Project facts

Primary credit
Production designer
Released
2024
Display rights
Confirmed (sample)
Publication
Public sample record

Services

  • World building
  • Set design
  • Art direction

Tools

  • SketchUp
  • Material boards
  • Sourcing schedules

More from Meera Iyer

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A crew working on a large soundstage under studio lights
Sample still · Brands&People / Unsplash

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Production designer

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Sample still · C. Stone / Unsplash

Common Ground

Art director

Commercial · 2025